What is Search Engine Optimisation

What is Search Engine Optimisation (SEO)? Webmasters Australia

What is Search Engine Optimisation? How can I use it to my benefit? What are some SEO techniques? This article attempts to solve some of the riddles surrounding search engine optimisation and its application to the online world in Mosman, Randwick, Bankstown, Blacktown, Quakers Hill and the rest of Australia.

I am often asked questions about search engine optimisation and how webmasters can apply it to their own websites. The truth is no one truly knows the exact way to optimise your site to be found on major search engines. This article will look at the myths of SEO practice and what to use and avoid in the practice. It is almost impossible to know if all of these techniques work, but this is more a group of tried and tested methods that webmasters use to be found online.

SEO Sydney, Webmasters Melbourne, Website Design Brisbane

Defining Search Engine Optimisation (SEO)How does it all work?

What is SEO and how can it help your business to be found on the major search engines?

Search engine optimisation or SEO is process of changing and effecting the way your website is found through organic search on websites such as Google, Yahoo and Bing. The idea is that SEO will increase your likely hood of being found on the major search engines. It involves providing relevant content for certain search terms that you want to be found for. Using algorithms the major search engines crawl your site to find out what your content is relevant for. SEO is attempting to make your page appear more relevant to the robots that are crawling your site. After crawling has happened, you will start to appear in the organic search results. Having relevant content is the number one thing you want when considering being found on the major search engines.

Best Practices in Search Engine Optimisation (SEO)

How to avoid de-indexation from Google and other search engines

Like every business and profession there are both good and bad practices that exist. Search engines such as google have caught on to these bad practices and now de-index sites that break the rules. It’s hard to find the right balance between good practice and bad practice, especially when you are just starting out. Practices such as keyword stuffing are now out of date, as Google is able to crawl your site better and understand what it’s about. Duplicate content is another thing to avoid, as this will lead to your site being de-index due to the similarity between two sites similar content. Making sure you have relevant content and good keywords for your site is the basis of search engine optimisation. Know what your audience is searching for is also very important as this will a low your keywords to become more tailored to your audience.

Indexing Your Website Melbourne, Google Search Engine Perth, Online Marketing Agency Australia

Examples of different ways that SEO can workSydney, Melbourne & Brisbane Businesses

Small and big businesses practices around SEO in Australia

All business in Australia are vying for the top stop, some do it better than others with big budgets comes higher ranking. Yet that doesn’t mean that you can’t get your site ranking without spending thousands. Take a search term like café. If you search café in Google, you will get the café’s that have spent the most money on their organic rankings. It will also probably include restaurant and café directories. You’re probably thinking what’s the point? I can never rival big companies like this. But when people search for a café they are not looking for café’s across Australia, but usually one in their local area. Geo-coding is something that google does to give you results in your local area. So if you were to optimise your site for “café’s Bondi”, you are more likely to appear on the first page for that term. You can also target the areas surrounding Bondi, giving you a higher chance of being found for café’s in that area. With SEO you don’t always have to aim so high, being a small business and found on the first page for “café’s Bondi” is often better than being on the tenth page for just café’s.

dFound’s Search Engine Optimisation (SEO) Package

More about dFound's SEO and Website development package

At dFound, we aim to get your business found online through the organic rankings. With our SEO techniques we can assure that your site will be found on the major search engines such as Google, Bing and Yahoo. We employ a multi-channel approach, meaning while your site is getting indexed and found on the search engines, we are also targeting your customers in other ways. SEO can be difficult to do yourself as there are a number of different elements that go into making a successful webpage. At dFound we make it our mission to get you ranking on Google and the other search engines. View the elements of our dFound A +BX model and find out how we can get you found online.

dFound will strive to get your business ranking well on Google and other major search engines.